Our Story

Founded with a vision to celebrate creativity and diversity in influencer marketing, Plum Talent & Strategy was created to bridge the gap between exceptional talent and the brands that need them. Our approach blends strategic business insight with a personal, hands-on touch.

We focus on a powerful but often overlooked audience: creators 40+. While most influencer marketing focuses on Gen Z and Millennials, women 40+ are increasingly driving engagement, trust, and purchasing power across luxury, wellness, beauty, and lifestyle categories. These creators bring authenticity, authority, and timeless content that resonates deeply with their communities. By representing this “untapped gold,” Plum Talent helps brands unlock higher ROI, long-term loyalty, and authentic connections that span generations.

At Plum Talent & Strategy, our name reflects the values and vision that guide everything we do.

Plum is more than a word (and a fruit, of course)—it’s a symbol.

• As an adjective, plum means “extremely desirable, rewarding, or profitable.” It speaks to the opportunities we create and the success we help cultivate for our talent and partners.

• As a symbol, the plum represents perseverance, good fortune, beauty, resilience, and longevity—qualities that we see in the creators and brands we represent.

At Plum Talent & Strategy, we don’t just manage talent—we cultivate it, ensuring it thrives with strength, beauty, and staying power.

Our Mission
To empower creators to grow their influence, maximize their opportunities, and build brands that last. We’re committed to representing voices that inspire, engage, and connect with audiences around the world.

Our Values

• Authenticity — Representing talent with integrity and transparency.

• Creativity — Encouraging innovation and unique storytelling.

• Diversity — Showcasing talent from all backgrounds, ages, and perspectives.

• Excellence — Delivering results for both our creators and our brand partners.